Atrium Health Wake Forest Baptist
Winston-Salem, North Carolina, United States
21 days ago
Job Type
Min Experience
5-7 Years
Min Education
Required Travel


The Market Associate Vice President (AVP) of Ambulatory Surgical Operations is ultimately responsible for the oversight of the ACS’s business and operations and is accountable for both operationalizing and launching new facilities and organic top-line growth via increased volume, strategic service line growth in existing facilities, workforce planning and development, quality of care, patient experience, teammate engagement and establishing provider partnerships. Additionally, the AVP is responsible for all the Ambulatory Service Center ‘s (ASC) P&Ls, including managing financial controls and reporting and implementing and maintaining the annual operating plans and budget. 

Furthermore, the AVP will work closely with senior administrative and clinical leadership to ensure sufficient resources (staff, facilities, supplies, and systems) are available to accomplish the highest quality of patient care in a cost-effective manner across all ambulatory surgery sites of service. And as a member the Market Perioperative Executive Committee, the AVP will share responsibility for direction and decision making for perioperative services in the ACS, including, collaborating with all members of the multidisciplinary leadership team and coordinating operational planning, systems assessment and analysis, program development and information management across the continuum of the Atrium Health Wake Forest Baptist (AHWFB) market ambulatory surgical operations footprint consistent with the mission and values of the organization. The AVP has a solid reporting line to the Senior Vice President / Chief Operating Officer for the AHWFB Market Clinical Services Lines and Perioperative Services and a matrixed reporting line to the Chief, Surgical Operations.

AHWFB currently owns three freestanding ambulatory surgery centers (ASCs) and is in the design and construction phase of two additional centers, ultimately totally 22 potential operating rooms, 8 procedure rooms supported by approximately 450 staff FTEs with an estimated potential annual volume of 25,000 total cases across multiple services in both free standing and Hospital Outpatient Department (HOPD) settings. 


  1. Accountable for the planning, development, and implementation of approved operational and capital budgets. Identifies areas of need, determines feasibility, and makes appropriate recommendations in all ASC operational areas. Fiscal management responsibilities include reviewing and planning goals for each ASC asset. 
  2. Develop and facilitate surgery center goals, which are congruent with institutional goals. Ensures that procedures and controls are employed by each functional area and analyzes, develops, and monitors corrective action plans to meet established fiscal goals and reviews and evaluates the implications of proposed long- and short-term goals and strategic objectives.
  3. Provides leadership in critical thinking, conflict management, and problem solving. Facilitates the development of policies and procedures including collaboration with medical, administrative or service line colleagues, as appropriate, in the development and approval of such policies and procedures. 
  4. Provides continuous quality improvement with quality 'indicators' to initiate and drive organizational change in an evolving cycle of continuous improvement and participates in planning, monitoring, and evaluating efforts to improve patient satisfaction/patient perception of care. 
  5. Demonstrates organizational commitment, ethical and professional behavior by serving as a role model for AHWFB values to staff, physicians and patients. Maintains appropriate confidentiality of privileged information. Participates in activities to promote professional growth and development. 
  6. Initiates, develops and maintains strong physician relationships to support top-line growth and trust and confidence in the AHWFB brand as a preferred partner including develops physician partnerships and marketing programs designed to drive case volume growth via partnerships with physicians, medical groups, health system partners, local employers and third-party payers.
  7. Proactively collaborates with executive leadership to identify and implement best practices related to clinical quality, volume growth, and operational excellence including recommends, develops and executes short- and long-term strategic plans that drive best in class clinical, financial, and operational results.
  8. Safeguards the ASC assets and ensures that the building and/or tenant improvements and equipment are maintained in good working order and in compliance with local, state and federal regulations and maintains center operations in compliance with regulatory requirements and accrediting body standards at all times.
  9. Proactively collaborates with physicians to meet patient needs and exceed patient expectations and effectively builds and manages a team of high-performing clinicians to deliver excellent patient care while effectively fostering and sustaining a zero-patient harm culture.
  10. Utilizes effective hiring and development processes combined with sound judgment and decision making to ensure a high performing team is in place in each ASC and provides teammates with the authority, accountability, training, information and resources to achieve their full potential and successfully drive performance.
  11. Provides leadership in human resource development and management while acquiring and allocating human, material and financial resources for specific functions and processes. Collaborates with human resources department on the recruitment and retention of staff in all reporting departments. Serves as a professional role model and mentor to motivate, develop, and recruit, and retain future nurse administrators and clinical leaders. 
  12. Provide support including (but not limited to): Medical Records, Credentialing, Admissions/Intake, Accounts Payable, Billing, Collections, Insurance Verification, Transaction, Posting, Clinical Logs and other duties as needed.


  • Strong commitment to values of excellence, compassion, innovation, integrity, and collegiality. 
  • Excellent communication and presentation skills. 
  • Organizational behavior and development, ability to prioritize work assignments and meet deadline. 
  • Ability to think strategically. 
  • Strong analytical ability. 
  • Strong financial management skills. 
  • Ability and commitment to maintain confidentiality. 
  • Flexibility to respond quickly in a changing environment. 
  • Functions effectively under stressful conditions and difficult situations. 
  • Must have the emotional maturity and ability to create change in an environment where the structure may evolve rapidly and negotiation and conflict resolution skills.
  • Knowledge of applicable standards and other applicable state and federal regulations.
  • Proficient computer skills: Word, Excel, PowerPoint, Epic (preferred, but not required). 


  • Clean, well-lit and comfortable onsite work environment. 
  • Highly complex, occasionally stressful and dynamic conditions. 
  • Potential exposure to contamination with bloody or bodily fluids, requiring protective equipment. 
  • Required Protective Equipment: Eye/face protection, gown, mask and gloves, where applicable in direct patient care settings per institutional policies.


  • Must have Ambulatory Service Center (ASC) experience.
  • A Master's degree is required with ten (10) years healthcare administrative experience with a minimum of five (5) years of experience as an administrator and / or leader in an outpatient surgery setting, with demonstrable leadership ability, relentless follow through, strong interpersonal and effective communication skills, both written and verbal, and proven ability to interact well with physicians and surgeons is required. 
  • Certification or advanced membership in an appropriate professional organization a plus.  
  • Familiarity with the intricacies of an academic environment and the complexities of large health delivery systems a plus.
  • Must have experience demonstrating a high-level ability to efficiently and effectively manage and allocate organization resources across multiple ambulatory surgical assets is critical, as is the ability to prioritize, function efficiently and responsibly in complex environments along with operational management experience and knowledge such as budgeting, financial management, clinical services management, credentialing, accreditation as well as the ability to perform market analysis to optimize current ASC assets, evaluate service mix, develop ASC staffing levels and models (table of organization), implement perioperative  process improvements initiatives including defining KPIs that will drive success. 
  • Knowledgeable in supply chain management and revenue enablement (revenue cycle management) and familiarity with incentive alignment to promote operational and financial performance a plus. 
Job ID: 72366627

Atrium Health Wake Forest Baptist is a pre-eminent academic health system based in Winston-Salem, North Carolina. Atrium Health Wake Forest Baptist is part of Advocate Health, which is headquartered in Charlotte, North Carolina, and is the fifth-largest nonprofit health system in the United States, created from the combination of Atrium Health and Advocate Aurora Health. Atrium Health Wake Forest Baptist’s two main components are an integrated clinical system – anchored by Atrium Health Wake Forest Baptist Medical Center, an...

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